Holley Performance Products

Sentinel’s investment in Holley began in 2015 with our acquisition of Driven Performance Brands (“Driven”), a leading designer, manufacturer, and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. Driven’s product line covers almost every part of the undercar, from exhaust to transmission, drivetrain, and electronic tuning products, and is marketed under five leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions, and Dinan Engineering.

In 2018, Sentinel acquired Holley Performance Products, a leading producer of high-performance automotive products, and merged Driven into Holley. Holley’s product portfolio comprises fuel injection systems, engine tuning and ignition solutions, carburetors, and exhaust systems. Its iconic brands include Holley, Sniper EFI, MSD, Accel, Hooker, Diablosport, Superchips, and Edge, each with its own identity that allows Holley to target specific consumers across the late-model, classic, truck and jeep, and racing vehicle segments. Like Driven, Holley sells through online specialty retailers, through warehouse distributors, through traditional auto parts retailers, and directly to consumers. Also like Driven, Holley enjoys a committed and loyal customer base of devoted automotive enthusiasts.

The combination of Holley and Driven created the largest, most diversified platform in high-performance automotive aftermarket parts. As a Sentinel portfolio company, the platform made eight more acquisitions that further expanded its branded product portfolio and presented an exciting opportunity to capitalize on Holley’s growing direct-to-consumer channel. In 2021, Holley completed an IPO and now trades on the New York Stock Exchange under the ticker symbol “HLLY.”