Growing Family

Growing Family owned and operated three complementary businesses serving new parents and companies that want to reach them. When Sentinel invested, FirstFoto, the core business, was North America’s largest provider of in-hospital infant portrait products and services and had exclusive contracts with more than 2,650 hospitals in the United States and Canada. Growing Family made portraits in its captive labs in St. Charles. Its second business was an ecommerce website that offered various products and services to new families. The third was a highly profitable information and marketing services business targeting large consumer product and service companies and new families.

In 2006, after achieving substantially all of our investment objectives, Sentinel sold Growing Family in a management buyout transaction.