GSM Outdoors

An industry leader in hunting and sport shooting products, GSM is driving growth through innovative, high-quality products. Its broad portfolio of products are sold under highly recognized brand names, including Walker’s (hearing protection and enhancement devices); Muddy, Hawk, and Big Game (tree stands and box blinds); Stealth Cam (technologically advanced game scouting cameras); Birchwood Casey, SME, TekMat, GPS Bags, and CrossFire (shooting targets, holsters, range bags, and related accessories); HME, Skull Hooker, and Viking Solutions (hunting tools, mounts, and knives); Hunters Specialties and Western Rivers (scent attractants, scent control products, and game calls); Cyclops (specialty outdoor lighting); Boss Buck and American Hunter (game feeders); and NAP (broadheads and other archery accessories). GSM sells through a diverse mix of channels, including online retailers, sporting goods stores, mass merchants, outdoorsman retailers, farm and fleet stores, and distributors across the United States and Canada. GSM is a favored vendor with top retailers and has a highly engaged consumer enthusiast following. Management has positioned GSM as a consolidator of choice in the large and highly fragmented market.

With Sentinel, GSM demonstrated strong organic growth and made 13 highly accretive add-on acquisitions. In 2020, after achieving our investment objectives, GSM was sold to another private equity firm. In 2024, Sentinel reinvested in GSM as a minority investor.