Massage Envy

Massage Envy is the largest franchisor of massage therapy services in the United States, with clinics in 45 states when Sentinel invested. Massage Envy offers professional and affordable therapeutic massage services to consumers with busy lifestyles, offering convenience, high quality, and excellent value. Massage Envy’s membership model gives the company and its franchisees the benefit of recurring, predictable revenues. In 2009, Entrepreneur magazine’s Franchise 500 ranked Massage Envy as one of the nation’s 20 “Fastest Growing Franchises” and #1 in the “Massage Services” category.

Backed by Sentinel, Massage Envy grew rapidly—it expanded from 600 to 800 clinics, more than doubled its sales and profits, and significantly grew its backlog of planned units. In 2012, after achieving substantially all of our investment objectives, Massage Envy was sold to another private equity firm.